What are Pin boards? Pin boards are where your Pins “live.” You can create boards based on categories, interests, events, or other themes relevant to your brand and audience.So if a user pins an image from your brand’s website, you’ll continue to enjoy referral traffic as the Pin is shared among users. *Why brands love Pins: No matter how a Pin is created or shared, it will most always link back to its original source. If a website doesn’t have a “Pin It” button, you can still pin an image with the help of the Pinterest browser button. When you see a “Pin It” button on a website or on an existing Pin, you can pin it to your board by simply clicking the button. A Pin can be created in two ways: either by pinning something found anywhere on the Internet, or by pinning an existing Pin on Pinterest. What are Pins and how do they work? Pins are visual bookmarks that help users organize ideas, share ideas, and find inspiration.With that in mind, here’s a brief Pinterest 101 to get you started. Focus on Pinning relevant and inspiring Pins for your audience, and make sure to share and like the Pins of others just as much (if not more!) as you do your own content. Like any social media platform, Pinterest is a space where dedication, creativity, and originality equal success. From food and fitness to technology and humor, women are pinning all types of content on Pinterest. Pinterest is used by more than 1 in 5 American women on the Internet. If your brand audience is mostly made up of females, Pinterest is the social media platform for you. Some retailers have even said that Pinterest traffic and referral information allows them to better estimate upcoming demand for different products, thus increasing efficiency and reducing losses. This new tool reveals the demographics and common interests of your audience, allowing you to more strategically communicate with them. Pinterest Analytics allows you to get to know your audience better. In comparison, “pay to play” platforms like Facebook require companies to pay up in order to snag placement in their audience’s News Feeds. Like many social channels, Pinterest is currently exploring options for paid and promoted Pins but for the moment, brands are enjoying significant “organic reach” through the platform. One recent study showed that 43% of people preferred to associate with retailers and brands over Pinterest in comparison, only 24% preferred to do so on Facebook. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product. One of the most common reasons users come to Pinterest is for inspiration. From a marketer’s standpoint, this means that quality content created on Pinterest has a better chance of spreading organically to more people – ultimately increasing exposure and creating value. Pinterest beat out traditional email as 2013’s fastest growing sharing channel, and in 2014 it ranked as the second-highest social referral site.
Although all social channels encourage sharing among friends and followers, Pinterest seems to do so exceptionally well.
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Want to know why Pinterest could be a good fit for you, and some basic tips on how to use it? Read on.
Depending on the characteristics of your target audience, Pinterest might be a perfect platform for your brand. More than 70 million people are on Pinterest, looking to share and discover – and with the average user spending more than 14 minutes on Pinterest per visit, it’s clear that this audience is an engaged one, too.